Brand Development

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brand developmentWhether our clients are start ups or established brand identities we provide audits that enable a fresh new outlook on their image. When something is not broken we do not see any reason to fix it, and rather  clients to use their resources to repair or improve their brand in areas most requiring a fresh approach.

Often this happens when a client embarks upon a new campaign or marketing project, and we bring alternative strategies to the table.

Our approach is individual and we recognise that every client has different needs as well as a different image to project.

When considering Brand Identity factors at Audit we consider inter alia the following :

  • The target market
  • Local cultural norms and needs
  • Socio Economic factors influencing the marketplace
  • Short and long term reach
  • The nature of the product
  • Supply chain issues
  • Audit impact on new business